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This past year, Collegium's Executive Committee took on the exciting task of rebranding the choir. In February, we assembled a special team (affectionately called Brandcorps) to spearhead the project, and, after half a year of brainstorming and negotiating, we are proud to present our new logo!  We owe a huge thanks to Opus Design, who took on our project pro bono and patiently walked us through the logo design process. Their inspiration for the logo comes from the treble clef, which Lily Robles and her design team deconstructed to represent the intersection of classicism and innovation that makes Collegium so distinctive. It is also (accidentally) a turn, which is a fun coincidence and further links the logo to the music that we are so passionate about.
Stay tuned for all of the new Collegi-apparel featuring our beautiful new logo! As always, you can access the store through the Store tab in the menu bar. |